Summer is the perfect time to encourage the kids to get outside and explore nature. Play More is the new campaign sponsored by Sudocrem, designed to get parents and kids back in touch with nature. Children are spending more time indoors than outdoors which means they are missing out on exploring the natural world.
As part of the campaign, Sudocrem are also offering nurseries around the UK the chance to win support for play ground regeneration or a mural, which will be painted by award-winning artist, Joy Pirkle. You can nominate your nursery by heading over to the Play More nominations page.
Research has shown that 1 in 9 British children have not visited a beach, park or forest in months. This is why the play More campaign has been set up. As part of the campaign Sudocrem carried out a survey of 200 children between the ages of 4 and 8 years old to identify some of Britain’s creepy crawlies. The survey revealed that 89% of the children were unable to recognise a butterfly and 51% didn’t know what a bumblebee looked like.
The survey also revealed that 59% of children had never climbed a tree, 89% didn’t know what a buttercup was and 77% couldn’t identify a sunflower. Not only are children unable to identify the most distinctive of insects they are also missing out on the adventure that comes with playing outside.
As part of the campaign, Sudocrem have put together and are giving away adventure kits. The kits have been carefully put together to encourage children to play outside.
They have very kindly offered to give away a kit to one of our lovely readers. The adventure kit is valued at £40 and includes the following:
Terms & Conditions
- Entrants must be over 18 years old.
- Open to UK entries only.
- The Closing date is 29.07.2018 11.59pm.
- The prize is a Play More Adventure Kit as stated above.
- The winner will be selected at random from all valid entries and contacted by email.
- The winner has 14 days to respond failure to do so will result in a new winner being selected.
- Winner must allow 28 working days for delivery of prize.
Disclosure: This is a collaborative post.