#ISeeMore Kids Competition-Engineer A Chocolate Bar Of The Future

Did you know that children ask their parents up to 22,174 questions over their school life ! That’s an average of 4 questions a day and only 4% of us parents feel we have the answers to them. A survey of over 2,000 parents of school aged children commissioned my the Institute of Engineering and Technology found that a whopping 53% of those questions were science and engineering related.

Nearly everything we encounter in life has engineering at its heart. The Institute of Engineering and Technology has launched the #ISeeMore campaign to which aims to inspire the next generation of engineers. #IseeMore encourages young people to ‘see more’ through uncovering the role of engineering in brands and items that feature in their everyday lives.

The Institute of Engineering and Technology (The IET) have partnered up with Mondelēz International to launch the #ISeeMore competition where kids can engineer the chocolate bar of the future. The competition is aimed at engaging kids in engineering and innovation through the medium of chocolate.

The #ISeeMore competition challenges 8-16 year olds to use their engineering astuteness to design a chocolate bar of the future. The winner will receive an all expenses paid trip to the Bourneville factory in Birmingham. The winner will see their design created as a one-off prototype alongside chocolate experts. They will also get a trip to Cadbury World and an iPad mini. Ten runners-up will win a family ticket to Cadbury World.

The competition is open until September 10th so plenty of time to get those fantastic entries in. For more information about the competition and to enter click here.

Disclosure: This is a collaborative post.


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